Helinski+Communication+Souce+5


 * 1. Full citation. **

Anderson, Curt. "BPâ  s PR Strategy Is a Difficult Balancing Act - Business - Oil & Energy - Msnbc.com." // Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News - Msnbc.com //. MSNBC, 23 June 2010. Web. 28 Feb. 2011. .
 * 2. Where does the author work, what else has s/he written about, and what are her/his credentials? **

Curt Anderson is a news correspondent for the Associated Press. Most of his previous work has revolved around legislative issues as well as court hearings which somewhat corresponds with the issues that he talks about in this article.
 * 3. What is the main topic or argument of the text? **

This article talks about the balancing game that BP is currently playing between its actions and the survival of the company. Every move that BP makes is under immense amount of criticism from all corners of the world so it is crucial that everything they do now days is in the best interest of media interpretation.
 * 4. Describe at least three ways that the main topic or argument is fleshed out. **

Having the law opinion from many notable names in the law field shows the importance of everything that BP does and says. Testimonies from layers who have represented people who filed smaller claims against BP have the firsthand experience with the method in which BP has handled these cases and dealt with those who they have hurt. Bringing back the firm that they placed in head of their rebranding campaign, BP is hoping to pull a PR miracle in order to get out of this situation.
 * 5. What three quotes capture the critical import of the text? **

1)  "BP always has an out for any claim they want to refuse," he said.    2)  BP's Swedish-born chairman, Carl-Henric Svanberg, said BP sympathized with the "small people" of the Gulf region. (He later apologized for clumsy wording.) And with government fines calculated by the barrel, BP has been accused of lowballing the size of the spill.  3) Exxon also failed at messaging in 1989, during the Exxon Valdez crisis, Blythe said. It took the CEO at the time, Larry Rawls, three weeks to get on TV . There was a sense that Exxon didn't care and didn't want to take responsibility, he said. "To this day, there are people who will not go to an Exxon station," Blythe said. "BP's looking at the same kind of thing." 
 * 6. Explain how the argument and evidence in the text supports your research focus. **

These are prime examples of the kind of PR issues that BP is now facing. Not only will the actual accident itself change the way that people view the company, but everything that is said about the procedures or incident itself will continue to shape the way which the company is viewed by the public. The PR game is just as important as the cleanup effort which has a huge vice grip on the way which BP communicates with the general public.
 * 7. List at least two details or references from the text that will be useful to other members of your research group **

1) The PR game is was parodies specialize in especially south park which would have an abundant amount of information to use against the situation from an article like this.   2)The quotation of calling the people of the Gulf “small” is the perfect media for comedians such as John Stewart to have a story.